May 23, 2012
New AASHE brand identity launches
The Association for the Advancement of Sustainability in Higher Education has launched a new brand strategy and visual identity, created by TippingGardner, that better reflect AASHE's position as an acknowledged thought leader in higher education sustainability.
"The new AASHE brand and visual identity helps us build upon the organization's past successes and move forward with a clear and concise message that is supported by our logo," says AASHE Executive Director Paul Rowland. "The fresh look of the new logo captures the energy and expertise that AASHE has developed with its membership over the past six years. I applaud the AASHE Board of Directors for directing us to re-brand and I applaud the staff, members, and TippingGardner who helped focus our identity. Ultimately, this will help us be a better, stronger, more focused organization that provides leadership in advancing higher education sustainability."
May 19, 2012
A new brand identity and website for Duke Farms
Duke Farms, the 2,740 acre estate of heiress Doris Duke opened to the public on May 19 after a $45 million face-lift that includes the introduction of a new brand developed by TippingGardner.
Duke Farms, built in the late 1800s by tobacco tycoon J.B. Duke, used to be open to small tour groups who were allowed short, escorted visits by appointment only. The new Duke Farms Living Habitats is open to the public and has a mission - to teach visitors to be good stewards of the land. The site is a haven for wildlife - including 30 endangered species - and is home to the largest comunity garden in the country.
TippingGardner worked with the Doris Duke Charitable Foundation for 3 years to define the brand strategy for Duke Farms. We brought the strategy to life with a contemportary, elegant brand identity that can be seen throughout the new property. And we also designed and built the new Duke Farms website at http://www.dukefarms.org
February 20, 2012
New brand for city of Thessaloniki
The city of Thessaloniki in Greece today launched its new brand identity to help the city attract visitors and expand the local economy.
The new brand is based on a tagline developed by TippingGardner - "Many stories, one heart". The tagline communicates Thessaloniki's multiculturalism and heritage and reinforces the fact that the city has so many unique stories to share with the world. Today, Thessaloniki is united, with one vision, and one heart, for its people and visitors.
The visual identity for the new Thessaloniki brand was developed by Brandexcel, TippingGardner's local European branding partner.
A brand name for Elsevier's clinical insight engine
Elsevier, a longstanding TippingGardner client, is the world's largest publisher of clinical information.
TippingGardner developed the name ClinicalKey for Elsevier's new tool that provides specific, targeted responses to physicians' questions. ClinicalKey is the only online tool that gives physicians access to relevant answers based on Elsevier’s comprehensive body of trusted, peer-reviewed, evidence-based clinical information.
Paper Mate launches InkJoy pen (name penned by TippingGardner)
We developed the InkJoy® name for Paper Mate's latest evolution in the world of pens. Paper Mate® is supporting InkJoy® with its first-ever global marketing campaign
Scott Crist, Global Director of Marketing for Paper Mate® explains the thinking behind the InkJoy name: "the handwritten word continues to hold a special place in human communication, empowering an emotional connection that texting and keyboarding often sanitize. InkJoy® is meant to capture that unique experience."
TippingGardner design new identity for the Tizen™ software platform
The Tizen software platform is a new mobile and device operating system for multiple device categories including smart phones, tablets, smart TVs, netbooks and in-vehicle infotainment systems.
Tizen combines the best open source technologies from LiMo and The Linux Foundation. Development is completely open and is led by a technical steering committee composed of Intel and Samsung
The new identity brings the magic of the technology to life through the genie character combined with a simple stylized wordmark. Look out for Tizen in 2012.