January 2012
A brand name for Elsevier's clinical insight engine
Elsevier, a longstanding TippingGardner client, is the world's largest publisher of clinical information.
TippingGardner developed the name ClinicalKey for Elsevier's new tool that provides specific, targeted responses to physicians' questions. ClinicalKey is the only online tool that gives physicians access to relevant answers based on Elsevier’s comprehensive body of trusted, peer-reviewed, evidence-based clinical information.
January 2012
Paper Mate launches InkJoy pen (name penned by TippingGardner)
We developed the InkJoy® name for Paper Mate's latest evolution in the world of pens. Paper Mate® is supporting InkJoy® with its first-ever global marketing campaign
Scott Crist, Global Director of Marketing for Paper Mate® explains the thinking behind the InkJoy name: "the handwritten word continues to hold a special place in human communication, empowering an emotional connection that texting and keyboarding often sanitize. InkJoy® is meant to capture that unique experience."
November 2011
TippingGardner design new identity for the Tizen™ software platform
The Tizen software platform is a new mobile and device operating system for multiple device categories including smart phones, tablets, smart TVs, netbooks and in-vehicle infotainment systems.
Tizen combines the best open source technologies from LiMo and The Linux Foundation. Development is completely open and is led by a technical steering committee composed of Intel and Samsung
The new identity brings the magic of the technology to life through the genie character combined with a simple stylized wordmark. Look out for Tizen in 2012.
