About Us

About Us

We are a leading brand consultancy, with a singular focus on driving growth and increasing value for the brands we work with.

Since we opened our doors in 2000, we’ve worked with some of the world’s best-known brands as well as midsize growth companies, private equity firms, start-ups and nonprofits.

We pride ourselves on being agile, flexible and fun to work with.  We’re not afraid to challenge our clients’ thinking, and love it when clients do the same to us. As an independent company, we’re able to do great work without being distracted by the drama and politics that come from being part of a larger holding company.

Our headquarters are in New York City, but we work with clients across the U.S. and around the world.


TippingGardner by the numbers…

Perhaps the best way to really appreciate how effective we can be for our clients is by the numbers:

Israel Bonds
Ge Fanuc – Stirrings
Time INC
Human rights
Delta Electronics


Martyn Tipping has overseen high-profile branding projects for clients in all major industries, all over the world. Some of his clients include Procter & Gamble,MillerCoors, Colgate-Palmolive, AIG, Rainforest Alliance, Avaya, American Express, Amnesty International, GE, Dolby, The English-Speaking Union, and Walmart.

Martyn was formerly director of verbal branding at Landor Associates, New York where he led branding programs for a wide array of clients, including Delta Air Lines, NYSE, Motorola, Xerox, Ford Motor Company and AT&T. Martyn holds an MA in modern languages and social psychology from the University of Cambridge, England. He is a former faculty member at Georgetown University, where he taught brand strategy in the MBA program.

Martyn’s stand-up comedy career ended the same night he opened for Chris Rock in New York.







Paul Gardner, was born and educated in Scotland, then moved to London spending several successful years working for Fitch. Paul moved to to New York in 1991 working for several advertising and branding agencies before joining FutureBrand where he was Creative Director for 10 years working on projects for: Microsoft (including designing the butterfly logo for MSN), South African Airways,  Nissan and AMD, before leading the hugely successful global rebranding of Intel. (Trivia: Between Intel and AMD, Paul has a logo on around 85% of the computers on the planet).

In 2008 Paul joined TippingGardner, leading the design team on a wide range of projects –  large and small, for profit and non-profit. From logo design and visual identity systems to websites, trade shows and collateral, art direction of photography, video and illustration, there’s very little in branding that Paul hasn’t done, designed or directed.