TippingGardner created the World and Main brand for private equity company Littlejohn & Co. to bring together three regional hardware distribution companies under a unified national brand. Over the course of a year, we developed the World and Main name, visual identity, messaging framework, and collateral including brand videos, launch kits, and trade ads. We also conducted workshops with employees to help them live the brand and deliver on World and Main’s brand promise.
The World and Main brand tells the company’s story in a simple, memorable way – they source products from around the world and distribute them to independent hardware stores on Main Streets across the USA.
New York, NY 10001