World and Main

Creating a national hardware distribution brand from three regional players

TippingGardner created the World and Main brand for private equity company Littlejohn & Co. to bring together three regional hardware distribution companies under a unified national brand. Over the course of a year, we developed the World and Main name, visual identity, messaging framework, and collateral including brand videos, launch kits, and trade ads. We also conducted workshops with employees to help them live the brand and deliver on World and Main’s brand promise.

The World and Main brand tells the company’s story in a simple, memorable way – they source products from around the world and distribute them to independent hardware stores on Main Streets across the USA.

To support the launch of the World and Main brand, we created advertising for the trade press, as well as a Brand Welcome kit for every single customer. We also conducted brand engagement training for every single employee across the organization, from C-Suite to warehouse.
Trade shows are critically important to World and Main. We created all content for their first shows, from pre-show invitations through show booths, signage, and collateral, and post-show email communications.


1216 Broadway
2nd Floor
New York, NY 10001