We developed the Tinuiti brand for what is now the largest independent digital marketing agency in North America. The company began life as Elite SEM, and following their acquisition by a private equity company, went on to acquire a number of specialty agencies including Orion CKB, CPC Strategy, and Email Aptitude.
Elite SEM brought TippingGardner on board to unite all agencies under a single brand, which we named Tinuiti.
The logo and visual identity created for Tinuiti reinforces the simple truth that digital marketing requires an agency that is “always on”, generating a continuous loop of data and insights, and delivering engagement across devices of all shapes and sizes.