A new brand for North America's largest independent digital performance marketing agency

We developed the Tinuiti brand for what is now the largest independent digital marketing agency in North America. The company began life as Elite SEM, and following their acquisition by a private equity company, went on to acquire a number of specialty agencies including Orion CKB, CPC Strategy, and Email Aptitude.

Elite SEM brought TippingGardner on board to unite all agencies under a single brand, which we named Tinuiti.

The logo and visual identity created for Tinuiti reinforces the simple truth that digital marketing requires an agency that is “always on”, generating a continuous loop of data and insights, and delivering engagement across devices of all shapes and sizes.

The Tinuiti brand was launched at the company's annual customer event where we showed a video created to tell the Tinuiti brand story. To support the launch, we also created a comprehensive set of brand guidelines to explain the elements of the new identity and its application for all internal marketing teams.
We created signage and graphic treatments for Tinuiti's office network. We managed the vendor selection process for the signage and graphics creation, working closely with the Tinuiti team to implement the signage program across all locations.


1216 Broadway
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New York, NY 10001