Stanadyne is a global automotive technology leader in engine-based fuel and air management systems. The company was founded in 1876 as the Hartford Machine Screw Company and today has design, engineering and manufacturing facilities in the United States, China, Italy, India, and the United Arab Emirates.

We crafted a new positioning and messaging strategy for Stanadyne that was captured in a new brand tagline: “Fueling innovation.” We also developed a new visual identity that conveys precision and technology, and clearly positions the company in the same set as competitors and customers such as Ford, GM, John Deere, and Bosch.

Stanadyne’s old website and identity spoke to the company’s history as a manufacturing company but were no longer aligned with the company’s positioning as a global automotive technology leader.


1216 Broadway
2nd Floor
New York, NY 10001