For over 50 years, the world’s most successful brands have turned to The NPD Group to know what is selling, who is buying, and why. NPD tracks over a trillion dollars in consumer spending a year, resulting in an extraordinary collection of data, industry expertise, and prescriptive analytics.
To prepare for their next half-century, NPD partnered with TippingGardner to create a new logo and visual identity system implemented across all brand touch points including website, PowerPoint templates, signage, stationery and more.
TippingGardner also developed the DecisionKey name for The NPD Group’s suite of web-based data delivery and analysis tools.
New York, NY 10001