Mopria Alliance

One brand, four clients: branding the universal print & scan standard

The mission of Mopria is to provide universal standards and solutions for scan and print.

TippingGardner developed the Mopria name and visual identity for founding companies Canon, HP, Samsung, and Xerox. Working with the different corporate cultures of the founding members could have proved challenging. But by grounding our recommendations in a robust process and sound strategic thinking, we were able to bring the team to consensus in record time.

Today, the Mopria Alliance has grown to 23 members representing the worldwide printer and scanner business. There are currently more than 120 million Mopria certified printers from 24 printer companies with 3,000+ certified printer models.


1216 Broadway
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New York, NY 10001