The Development Corporation for Israel, the broker-dealer and underwriter for Israel Bonds, asked TippingGardner for help with messaging and marketing. The objectives of the campaign were to appeal to younger investors and correct the misperception that they are a charitable donation rather than a debt security.
To support the new messaging and communications strategy we developed for Israel Bonds, we created online and print advertising that emphasized Israel’s role as a pioneering “start-up nation”. As a result of the new campaign, Israel Bonds saw sales increase by 38% to over $1 billion.
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