Rebranding the leading trade association for the out-of-home digital advertising industry

DPAA ( Digital Place Based Advertising Association) leads the Digital Out of Home (DOOH) industry as marketing to consumers outside the home is experiencing aggressive growth versus advertising inside the home.

The identity we developed for DPAA, with the name inside two right angles, references the universal symbol for a screen – a reference to the myriad sizes of screen we all interact with outside of our homes. The tagline we created – “Digital Out-of-Home Everything” –   captures DPAA’s broad remit to foster collaboration between advertisers, agencies, ad-tech, mobile companies, location data, software, hardware and others while providing guidelines, standards, best practices and industry-wide research all promoting the effectiveness of digital place based advertising.

Because networking is so important for any trade association, the business cards we designed for DPAA really needed to stand out from the crowd.
We also brought the new identity to life on communications materials including announcement ads for the advertising trade press.


1216 Broadway
2nd Floor
New York, NY 10001