DPAA ( Digital Place Based Advertising Association) leads the Digital Out of Home (DOOH) industry as marketing to consumers outside the home is experiencing aggressive growth versus advertising inside the home.
The identity we developed for DPAA, with the name inside two right angles, references the universal symbol for a screen – a reference to the myriad sizes of screen we all interact with outside of our homes. The tagline we created – “Digital Out-of-Home Everything” – captures DPAA’s broad remit to foster collaboration between advertisers, agencies, ad-tech, mobile companies, location data, software, hardware and others while providing guidelines, standards, best practices and industry-wide research all promoting the effectiveness of digital place based advertising.
