Beautifying and emboldening a 140-year old brand

We have worked with Pfizer Consumer Health on several initiatives including  developing a bold new positioning and social media strategy for their flagship ChapStick brand. This led to many innovation projects over the years including development of the ChapStick Total Hydration line which has allowed the brand to move successfully from the Cough/Cold aisle to the Beauty aisle.

In addition to ChapStick, we have also worked with other brands in the Pfizer consumer portfolio including Centrum, Imedeen, and ThermaCare.


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