Brave Thinking Institute

A brave new brand to power transformation

Brave Thinking Institute was founded by Mary Morrissey, widely considered the world’s foremost expert on “dream-building,” and a global leader in the art and science of transforming dreams into results.

We were asked by Mary and her team to develop a brand strategy and architecture that would allow the organization to bring together all of their programs and offerings under a single umbrella. And we were also asked to develop a bold look for the organization to ensure its continued growth and success for generations to come.

As part of our strategy work, we recommended changing the name of the organization from Life Mastery Institute to Brave Thinking Institute. Brave Thinking was already the name of one of Mary’s flagship programs, and unlike Life Mastery, can be protected as a trademark.

The identity we developed for Brave Thinking Institute is clean, contemporary and impactful and incorporates icons for the organization’s key practice areas  Life & Transformation, Love & Relationships, Business & Leadership, Health & Well-Being, and Life Coach Certification.

The new website we designed for Brave Thinking Institute has replaced all of the standalone sites that previously existed for individual programs and offerings. The new site was optimized for lead generation and conversion, working closely with our partner (and client), Tinuiti.
We created icons for all divisions of Brave Thinking Institute, including Life Coach Certification.


1216 Broadway
2nd Floor
New York, NY 10001