Creating a new Brazilian furniture brand for the US market

Irani, one of Brazil’s largest industrial companies, turned to TippingGardner when they wanted help developing a new furniture brand for the US consumer market. We began by conducting research that revealed consumers saw Brazilian furniture as more stylish and sustainable than products from either America or Italy.

As a result, we developed the Brastilo name and identity, clearly putting Brazilian roots at the heart of the brand

In addition to creating the name and visual identity, we created all aspects of the Brastilo customer experience including website, packaging, marketing collateral, advertising, social media, and tradeshow presence. We also created content for the brand that was featured on influential design blogs including Pure Contemporary and Design Milk as well as Domino magazine and Architectural Digest.
One innovation we developed for Brastilo was the "Will-It-Fit Kit" – a paper template of a product's footprint that potential customers could order to see how the furniture would work in the home. The kit also included sample wood finishes and a $25 discount off your first purchase.


1216 Broadway
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