A new brand for a digital marketing leader

Bounteous is a digital marketing agency and a portfolio company of private equity firm Mountaingate Capital. The company is based in Chicago, and has offices in San Francisco, Pittsburgh, Denver, Toronto and Berlin.

When we began work with Bounteous, they were called HS2 Solutions and had just completed the acquisition of two other digital marketing firms: LunaMetrics and Infield Digital. They asked TippingGardner to develop a new brand to bring together all agencies under a single, unified name and identity.

After extensive interviews and a Brand Story Workshop with employees from all agencies, we developed a new brand positioning that works well across all agencies and provides a powerful jumping off point for the firm to tell their story to clients and prospective employees alike. We developed a new name for the agency – Bounteous – that reflects the company’s spirit of generosity, which emerged from the strategy phase as a key driver of both the client experience and company culture.
The Bounteous name comes to life with a bold, fun brand identity that has been implemented across all touchpoints. In the year following the launch of the Bounteous brand, the company completed more acquisitions and brought on board over 50 new clients.


1216 Broadway
2nd Floor
New York, NY 10001