Clients + Sectors

The genie in the machine

Tizen is a joint venture between Intel, Samsung and the Linux Foundation to develop a true open source operating system for mobile devices. TippingGardner created the logo and brand identity system for Tizen in a jaw-dropping seven weeks from brief to launch – including getting approval from all parties. The biggest challenge on the project was that Tizen’s will be competing with the Android and Apple operating systems, so it was crucial as a new name and a new brand, that Tizen have an instant personality – so we created the Tizen genie to give immediate and recognizable meaning to both the word and the brand.

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