The Gift of New Product Development
Giftscriptions is a new product from Time Inc that makes giving and receiving magazine gift subscriptions both easy and fun. TippingGardner developed the entire concept for Giftscriptions, from positioning, through packaging, tagline and point of sale presence. Every touchpoint was designed to communicate the concepts of gift, magazine and choice, which our consumer research showed to be the key drivers of the Gitftscriptions offering. The launch of Giftscriptions helped Time Inc. win Publishing Executive’s coveted Publishing Innovator of the Year award.