Cheers! A new name leads to 959% growth in 3 years
Nantucket Off-Shore, a manufacturer of super-premium cocktail mixers, approached TippingGardner because they felt that their existing name lacked sophistication and positioned them as a “cute regional brand”. TippingGardner developed the name Stirrings to communicate both the elegance and sophistication of cocktail culture, as well as the simplicity of using the mixers. Three years after the rebranding, Stirrings was acquired by Diageo.