Moving the earth to help a mining leader launch a new global brand
Maptek, a leading provider of software solutions and services to the global mining industry, had a product-centric brand architecture that was making it difficult to cross-sell products and deliver integrated client solutions. Maptek came to TippingGardner to help them develop a new brand architecture and identity, with less than 2 months from kick-off to launch.
Our brand architecture solution places emphasis first and foremost on the Maptek brand and replaces individual product logos with a new, unified Maptek identity. We launched the new Maptek at the world’s largest mining tradeshow, bringing it to life on a tradeshow booth, new marketing collateral, stationery and PowerPoint templates, and an internal launch newsletter for employees.