A healthier brand framework for the world's largest publisher of medical content.
Elsevier is the worlds oldest and largest publisher of medical books. The company publishes 250,000 articles a year in 2,000 journals, and its archives contain seven million publications, with a total of 240 million yearly downloads. In many medical schools, whole curricula are based solely on Elsevier publications.
TippingGardner refreshed and modernized the brand identity for Elsevier, creating a streamlined look and feel, including a simple tabbed graphical navigation system that works across web and print that aligns perfectly to their brand architecture. Additionally we created a range of templates and guidelines and the Elsevier Advantage microsite.