A fresh take on freshness
AgroFresh, a wholly owned subsidiary of Dow AgroSciences, is a global leader in maintaining the freshness of fruits, vegetables and flowers. They engaged TippingGardner to develop a comprehensive messaging framework for talking about their technology with growers, retailers, and consumers.
We were able to take the complex, scientific story behind 1-MCP – AgroFresh’s flagship technology – and turn it into a meaningful, compelling brand story. We also created two new brand names and identities – Harvista and Invinsa – to help AgroFresh segment their grower market and develop a portfolio of products based on their technology. In 2009, AgroFresh posted record sales volume growth.