Clients + Sectors

In good company.

At TippingGardner there are very few industry sectors that we don’t have experience in. From B-to-B and B-to-C clients to ingredient brands, joint ventures, new ventures, repositionings, rebrandings, renamings we have
faced almost every type of brand challenge.

CONSUMER GOODS

  • Amway
  • Avon
  • Brastilo
  • Colgate-Palmolive
  • Crayola
  • GORE-TEX
  • Johnson & Johnson
  • Procter & Gamble
  • Timberland

FINANCIAL SERVICES

  • American Express
  • Goldman Sachs
  • JPMorgan Chase
  • Legg Mason
  • Provident Bank
  • Wachovia
  • Wilmington Trust

FOOD & BEVERAGE

  • Alouette Cheese
  • Bimbo Bakeries
  • Jelly Belly
  • Kraft Foods
  • MillerCoors
  • Pinnacle Foods
  • Starbucks
  • Stirrings

INDUSTRIAL

  • Caterpillar
  • Dow Agro
  • GE Fanuc
  • Maptek
  • Monsanto
  • Rohm & Haas
  • Ward Leonard

MEDIA

MEDICAL/PHARMA

  • Berlin-Chemie
  • Cegedim
  • Elsevier
  • Pfizer
  • Eli Lilly
  • Tapestry Pharmaceuticals
  • TideWell Hospice

NON-PROFIT

  • AASHE
  • Adirondack Museum
  • Amnesty International
  • Birthright Israel
  • Doris Duke Charitable Foundation
  • Human Rights First
  • JDC
  • NYFA
  • Rainforest Alliance
  • Union for Reform Judaism
  • World Education Services

PROFESSIONAL SERVICES

  • AAA
  • Attention PR
  • Epstein Becker Green
  • Reputation Institute

TECHNOLOGY

TELECOM

  • AT&T
  • Avaya
  • Nokia
  • Verizon
  • XO Communications

TRAVEL & TOURISM

  • Ensemble Travel
  • Grand Bahama Island
  • Seaway Trail
  • Verdanza Hotel (Puerto Rico)
  • Streamsong Resort (Florida)
  • Sandpearl Resort (Florida)
  • Remm Hotels (Japan)
  • National Tour Association
 

We love to travel, so it makes sense that some of our most enjoyable naming assignments are new resorts and hotel developments. Recently we added Streamsong Resort in central Florida to the long list of destinations we’ve named. That list also includes Sandpearl Resort in Clearwater Beach, Verdanza Hotel in Puerto Rico, Azulera resort in Costa Rica and Remm Hotels in Japan.

In the past few years, the telecom industry has seen so much M&A activity and the introduction of so many new underlying technologies. So it’s hardly surprising that so much of our work with telecom clients involves creating brands and defining messaging around new technologies. For example, we helped Avaya develop a brand architecture and messaging framework to introduce VoIP back when it was still called Internet Telephony (we won an award for this work). And years later we helped Symbol do the same thing for Enterprise Mobility, which led to an extremely favorable valuation when they were subsequently acquired by Motorola.

When it comes to technology, the role of branding is essentially to simplify the complex and help end-users navigate a fast-changing, jargon-laden world. This, quite frankly, is our sweet spot, which is why our clients include global giants like Dell, Dolby and Intel, as well as many smaller firms and start-ups. And as a bonus for investors and shareholders, our branding solutions generate significant ROI and typically lead to many millions of dollars of savings.

We’re frequently called in to act as branding consultants to the consultants. And to the law firms, research companies, and other professional services firms who recognize the important role that a strong brand can play in delivering a superior client experience.

Whether we’re helping a global pharma company develop the next blockbuster drug or rebranding a regional hospice, we offer our clients a healthy combination of medical experience, regulatory understanding, and consumer insight. We have a huge amount of healthcare experience but please don’t think of us as a healthcare branding agency. We bring a wealth of experience across many other B2C and B2B industries to our healthcare clients – and they tell us that’s one of the reasons they love working with us.

We love working with non-profit clients, and are immensely proud of the work we do with organizations in the areas of conservation, education, religion, and human rights. Many of our non-profit clients embark on a branding program in preparation for a capital campaign or shortly after a strategic planning initiative. In both cases, they quickly see the benefits a strong brand can have in helping to fundraiser and/or implement a strategic plan effectively.

When it comes to media, we’re equally comfortable with both the old and the new types. We’ve created new brands for broadcast, print, and digital media and have also helped savvy media brands extend beyond their traditional formats into new channels and markets. Our Time Inc. case study is a great example of how we helped transform the magazine gift subscription market and win our client the Publishing Innovator of the Year award.

We are experts in B2B branding and have worked across industrial sectors including farming, mining, manufacturing, and construction. Many clients in these industries have traditionally been “brand-averse”, but we work hard to explain the benefits of a strong brand and to demonstrate the ROI that a well-managed branding program can yield.

Given the ongoing turbulence in their industry, delivering a compelling and consistent brand experience is more important than ever before for banks, credit unions and other financial institutions. This is why our recent work with Wall Street powerhouses and Main Street community banks has focused on brand architecture – aligning product/service offerings with consumer needs – and brand engagement – ensuring all employees, from tellers to executives, are able to understand and deliver the brand promise.

It’s been at least 15 years since we cooked up the Flavor-Blasted Goldfish brand name for Pepperidge Farm. More recently we created the Chef’s Favorites name for Birds Eye, BeanShakes for a new line of RTD drinks from Jelly Belly, and Wellaby’s for a new line of gluten-free products. Most of our work in the food and beverage category is focused on innovation – helping clients extend existing brands into new product lines or creating new brands from scratch.

From boots to beauty, we’ve worked with some of the best-loved consumer brands in the world. Whether we’re repositioning an iconic global brand or leading an innovation program to develop a new brand, our work is driven by in-depth consumer insights. Brand Chorus, our proprietary social media research tool, is one of our most powerful tools in developing consumer insights – we recently used it to collect and analyze over 500,000 online conversations as part of a program with one of Pfizer Consumer Health’s leading brands.