Consumer Reports 2013 Car Brand Perception Survey

The results of the 2013 Car Brand Perception Survey again show two Japanese brands (Toyota and Honda) and two American brands (Ford and Chevy) at the top of the list, but with narrower margins. While things are looking good for #1 Toyota, there may be a call for some new strategies at corporate HQ to help sister brand Lexus, which was unseated from the leader board by Dodge this year

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