L’Oreal + Xbox = marketing innovation.
Let’s play a word association game: Xbox LIVE.
Did you just think of a 20-something year old male? If you did you’re not alone, but you are wrong. While there is a pervasive stereotype that gaming is a “guys” thing, more and more women are diving into the online game world. According to one statistic, women make up about 40% of Xbox LIVE users. And companies like L’Oreal are taking full advantage of that opportunity.