Mobile Advertising

AdAge’s Mobile Marketing Fact Pack proves that marketing is going mobile

In case there was any question about whether you should care about mobile marketing, AdAge has just put out their first Mobile Marketing Fact Pack. (For those of you still wondering, the answer is a resounding yes.)

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Naming

Picking a brand name brings some unique challenges in China

Everyone knows you have to tread carefully launching a brand in a foreign country—even my seventh grade Spanish teacher trotted out the old classic about the failure of the Chevy Nova in Latin America—but launching products in China introduces a whole new level of complexity. Not only do you have to avoid mistranslations, you have to do it in an entirely different alphabet!

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Market Research

Picking the right restaurant is a complicated process, survey says

When your friends/family/co-workers recommend a restaurant, do you a) trust them, or b) go out and do some independent research? According to a recent study by Angelsmith, 80% of you just answered b.

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Verbal Strategy

It’s all in the tone

As a brand, you know you’re doing something right when a letter from your lawyer (your lawyer!) is so on-brand it prompts the recipient to blog, “If it wasn’t signed by some lawyer, I’d imagine ol’ Gentleman Jack penning it himself, twirling his bushy mustache.”

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