New startup ups the ante on social media

While it may not be as dramatic as using facial-recognition to find Jason Bourne on grainy airport footage, startup GazeMetrix is doing some pretty cool things with image-recognition software.

GazeMetrix’s technology can recognize objects inside an image without relying on hashtags. They have put their tech to the test scouring Instagram for well-known logos like Starbucks (1818 Mentions), Coca-Cola (215 mentions) and Corona (44 mentions).

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Cheerwine’s Legendary Giveback

An institution in the south since 1917, Cheerwine is looking to raise brand awareness on a national scale while still maintaining its brand ethos.  Towards that end, it recently sponsored a “Legendary Giveback” concert in Charlottsville, VA.

At face value the concert was pretty basic fare for a corporate charitable event: visiting celebrities, all proceeds go to charity. But the real attention-getter was the structure Cheerwine built around the concert: Fans were asked to pledge volunteer hours with one of Cheerwine’s chosen charities (Big Brothers Big Sisters, Operation Homefront and the University of Virginia Children’s Hospital) or a charity of their choice. There were rewards for pledges including free streaming for individual pledges and a concert viewing party for the town that pledged the most.

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L’Oreal takes gaming to the Next Level

L’Oreal + Xbox = marketing innovation.

Let’s play a word association game: Xbox LIVE.

Did you just think of a 20-something year old male?  If you did you’re not alone, but you are wrong. While there is a pervasive stereotype that gaming is a “guys” thing, more and more women are diving into the online game world. According to one statistic, women make up about 40% of Xbox LIVE users. And companies like L’Oreal are taking full advantage of that opportunity.

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Branding

Intel Inside…your phone

Did you know your phone may be powered by an Intel chip, just like your laptop? Probably not, because to date cell phone branding has been limited to the phone manufacturer and the plan carrier. But Intel is looking to change that. Already implemented in the UK, Russia, and India, Intel is pushing to get the Intel Inside logo added to cell phones in the US.

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Rebranding

US Tourism on the rise thanks to Brand USA

When the identity for Brand USA (formerly Corporation for Travel Promotion) was introduced in early 2012 reviews from the creative community were less than enthusiastic. But while the visual identity may not have drawn critical acclaim, it looks like the brand is working just fine, thank you.

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