At TippingGardner we have some basic principles that seem to be working for us and our client relationships:
We are given two ears and one mouth, so we use them proportionately – we listen more than we talk.
When we talk, we’ll keep it simple, after all our job is to simplify, not to complicate.
We also have two eyes – so we will always try to see things from different perspectives.
Find the fun in whatever we do. This is not rocket science.
Your customer comes first. Brand strategy has to work in the real world, not just on a PowerPoint presentation.